BL Motorcycles

Brett needed to move beyond a static web presence and manual marketplace operations. The business needed three things at once: a stronger brand presentation, a scalable commerce and operations backend, and automation to reduce repetitive listing and fulfilment overhead. This wasn’t a website project — it was a business transformation.

Custom industrial visual identity — "Kinetic Precision" — on a Vite + React + Express stack. Black and gold design language with sharp corners and chamfered UI components. Six specialist service pages, gallery sections, and social integration.

Next.js 15 App Router with TypeScript. Supabase/PostgreSQL-backed product and order data with search, pagination, and stock visibility. Stripe checkout with webhook-driven order creation. Internal admin portal with KPI-style operational reporting.

Four core n8n automation workflows running continuously: 1. Dispatch email trigger — automatic notification when orders ship 2. Overdue order escalation — flags orders that haven’t moved 3. Oversell risk alerts — catches stock discrepancies 4. Weekly operations summary — dashboard without logging in

Python automation for eBay and supplier sync: stock synchronisation, under-threshold listing control, AI-generated product descriptions, and pricing rules. The entire marketplace operation moved from manual effort to managed automation.

Brett now spends his time on motorcycles, not spreadsheets. 3,000+ eBay listings maintained automatically. Branded credibility competing with national retailers. Structured operations with dispatch tracking, escalation controls, and automated reporting.